My book Narracja w powieści graficznej (Narratology of Graphic Novels: an Introduction) is available NOW!
450 pages of theory of comics - 371 original source texts from the research areas from the USA, Western Europe, Central and Eastern Europe - brand new research tools, terms and concepts.
Today I had the pleasure to take part in the discussion in the program “O wszystkim z kulturą” [About Everything with Culture] by Michał Szułdrzyński. We talked about autobranding– the art of building and selling the image online and influencer marketing.
We considered how to create a personal brand in social media and how to be a cohesive influencer and abou totally digital influencers. I also mentioned the recent experiment by Mediakix, which had revealed how simple it is to create a fake “influencer's” accounts on Instagram.