 | Today I had the pleasure to take part in the discussion in the program “O wszystkim z kulturą” [About Everything with Culture] by Michał Szułdrzyński. The second guest was Paweł Wieczorek and we talked about autobranding – the art of building and selling the image online and influencer marketing. We considered how to create a personal brand in social media and how to be a cohesive influencer. I noted how the influencer differs from the opinion leader and why these are not the same concepts. I also mentioned the recent experiment by Mediakix, a dedicated influencer marketing agency, which had revealed how simple it is to create a fake “influencer's” accounts on Instagram and collect thousands of followers and simulate engagement. |
I always emphasize the role of honesty and authenticity as a key condition in engaging followers in social media. Although on the other hand, in the world where Lil Miquela and the model Shudu have 1,5 million and 150, 000 followers and as digital avatars, totally fictional characters, they promote Dior or Diesel, above issues do not seem to matter.
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