I was a guest of the program "O wszystkim z kulturą", Program 2 Polskiego Radia
I always emphasize the role of honesty and authenticity as a key condition in engaging followers in social media. Although on the other hand, in the world where Lil Miquela and the model Shudu have 1,5 million and 150, 000 followers and as digital avatars, totally fictional characters, they promote Dior or Diesel, above issues do not seem to matter.
There is already available a podcast, I cordially invite you to listen.
Here you can read all about current events.